From Big Brands to Local Roots: My Journey to Coal Creek Collective
For over a decade, my career in marketing was defined by big goals, big brands, and even bigger campaigns. I learned from incredible teams and worked across every corner of the marketing landscape — from strategy and activation to digital campaigns and creative direction. But somewhere along the way, I started asking a question that would change everything:
What if marketing could do more than just drive results — what if it could build community?
That question is what ultimately led me home — back to Boulder County — and to the creation of Coal Creek Collective.
A Career Built on Creativity and Connection
My path through marketing wasn’t a straight line. I’ve worked on global initiatives, local activations, and everything in between. Along the way, I gained a deep respect for what great marketing can do: it can inspire, connect, and move people to action.
But I also saw the other side — how traditional marketing roles can become disconnected from the very audiences they aim to serve. I began to notice that the structure of traditional marketing sometimes left less room for the kind of creative spark that first drew me to this work.
I wanted to change that.
Coming Home to Boulder County
After years of working in larger organizations, I began to crave something more meaningful — something closer to the roots that shaped me. Boulder County has always been a place that values authenticity, creativity, and collaboration. It’s where small businesses thrive, where community matters, and where ideas have the space to grow.
I wanted to build something here that reflected that spirit — a space where marketing isn’t transactional, but transformational.
The Birth of Coal Creek Collective
Coal Creek Collective was born out of a belief that the best marketing happens when talented people come together with shared purpose. Instead of working in silos, we collaborate — blending strategy, design, storytelling, and digital expertise to help brands of all sizes find their voice and grow their impact.
Our mission is simple: to make an impact through creativity and community.
By bringing agency-level strategy to a collective model, we’re able to support local businesses, nonprofits, and entrepreneurs in Boulder County and beyond — providing custom solutions built on partnership, not process.
A New Way to Work, A Better Way to Create
At Coal Creek Collective, collaboration is the foundation of everything we do. It’s not about titles or departments; it’s about people. We build teams around each client’s goals, connecting specialists and creatives who thrive on working together.
That approach gives us flexibility, creativity, and a deep sense of purpose — helping local businesses tell authentic stories that resonate far beyond their zip code.
Rooted Locally, Built for Impact
Coal Creek Collective isn’t just a business; it’s a reflection of the community that built it. Every project we take on is an opportunity to strengthen local connections, uplift small businesses, and contribute to the creative spirit that defines Boulder County.
We’re proud to call Louisville home — a place where innovation meets authenticity, and where collaboration fuels growth.
Looking Ahead
As marketing continues to evolve, one thing remains constant: people want connection. That’s the heart of every great campaign, every strong brand, every memorable story.
For me, this next chapter isn’t about leaving marketing behind — it’s about using it to build something that matters.
If you’re a local business owner, creative, or entrepreneur looking to make an impact in your community, I’d love to connect. Together, we can turn ideas into action and build something meaningful right here in Boulder County.